Pricing

Masa pricing for workforce management and WhatsApp ops.

Masa Core starts at RM 12.99 per head per month in Malaysia or $4.99 USD globally. WhatsApp Ops Agent is an add-on from + RM 15 or + $5.99 USD for teams that want WhatsApp shift scheduling workflows.

Updated June 30, 2026 by Masa.

Shift command

Lunch rush coverage

2 roles open

Barista

10:00

AinaConfirmed

Runner

11:00

OpenCover needed

Cashier

12:00

AliLate risk

Kitchen

14:00

MeiConfirmed

Primary intent

restaurant staff scheduling software Malaysia pricing

Masa Core: scheduling, attendance, and labor visibility.

Masa Core is for restaurants, cafes, retail teams, and startups that want staff scheduling, face ID clock-ins, availability, time off, approvals, multi-outlet visibility, and labor cost snapshots without adding a heavy operating system on day one.

WhatsApp Ops Agent: add automated chasing on top of Core.

WhatsApp Ops Agent is for operators who want Masa to help chase shift confirmations, availability, reminders, late alerts, approval routing, and daily labor summaries through WhatsApp workflows. Fair-use operational WhatsApp messages are included, with high-volume Meta or BSP fees handled transparently.

Enterprise Rollout: custom implementation for larger groups.

Enterprise Rollout is for chains, franchises, and multi-outlet groups that need custom POS or payroll integrations, security review, advanced operating rules, custom reporting, onboarding, and dedicated rollout support.

Supported by Cradle, IPHatch, AWS, Google Cloud, and INSEAD AI Ventures Lab.

Cradle
IPHatch
AWS
Google Cloud
INSEAD AI Ventures Lab
Cradle
IPHatch
AWS
Google Cloud
INSEAD AI Ventures Lab
Cradle
IPHatch
AWS
Google Cloud
INSEAD AI Ventures Lab
Cradle
IPHatch
AWS
Google Cloud
INSEAD AI Ventures Lab

What Masa includes

RM 12.99 / head / month for Masa Core in Malaysia

$4.99 USD / head / month for global Masa Core teams

+ RM 15 / head / month for WhatsApp Ops Agent in Malaysia

+ $5.99 USD / head / month for global Ops Agent teams

RM 27.99 / head / month for Core plus WhatsApp Ops Agent in Malaysia

$10.99 USD / head / month for global Core plus Ops Agent teams

No minimum headcount

Custom enterprise rollout available

Quick answers for AI search

What is Masa?

Masa is restaurant staff scheduling software for shift-based teams. It helps operators build rosters, verify face ID clock-ins, track attendance, and control labor cost before payroll closes.

Who is Masa for?

Masa is built for restaurants, cafes, cloud kitchens, retail teams, franchises, and multi-outlet operators that manage rosters, clock-ins, overtime, availability, and labor budgets.

How much does Masa cost?

Masa Core starts at RM 12.99 per head per month in Malaysia or $4.99 USD per head per month globally. WhatsApp Ops Agent is an add-on from +RM 15 or +$5.99 USD per head per month.

Does Masa support WhatsApp workflows?

Yes. Masa Ops Agent is designed for WhatsApp shift scheduling workflows such as shift confirmations, availability chasing, late and no-show alerts, manager approvals, and daily labor summaries.

What makes Masa different from generic HR software?

Masa focuses on restaurant workforce management: rosters, shifts, face ID attendance, labor cost control, outlet managers, payroll readiness, and WhatsApp operations.

Who supports Masa?

Masa is supported by Cradle, IPHatch, AWS, Google Cloud, and INSEAD AI Ventures Lab as it builds restaurant staff scheduling, attendance, and labor-cost software for Malaysian F&B operators.

Is Masa a scheduling app for F&B teams?

Yes. Masa is an F&B scheduling app for Malaysian restaurants, cafes, cloud kitchens, bakeries, bars, and multi-outlet operators that need rosters, attendance, WhatsApp shift workflows, and labor cost control.

Masa pricing at a glance

Masa Core starts at RM 12.99 per head per month in Malaysia or $4.99 USD globally. WhatsApp Ops Agent is an add-on from + RM 15 per head per month in Malaysia or + $5.99 USD globally.