Open shift
Gap detected
Runner notified
Shift covered

Plan shifts, fill gaps, verify clock-ins, and control labor cost before payroll closes.
30-min demo or 45-min walkthrough on Cal.
Every shift becomes payroll-ready evidence.
Plan saved
Coverage
Face ID verified
Proof
Variance check
Control

Open shift detected
Thu lunch needs cover
WhatsApp confirmed
Aina confirmed 10:00
Face ID verified
Ali matched at 09:18
Variance reviewed
+3.4% reviewed early
Ready to publish
7 gaps resolved
Each signal moves from problem to action to record, so operators can scan what needs attention.
Gap detected
Runner notified
Shift covered
Late arrival
Face ID check
Time captured
Late response
Nudge sent
Acknowledged
Exception flagged
Verify match
Cleared
Request raised
Manager review
Approved
Variance detected
Review reason
Adjusted plan
Masa makes the week readable: plan the roster, confirm staff, verify attendance, and control labor cost.
Plan
Shift workflow
Managers see coverage, availability, leave, and estimated wage cost before the roster goes live.

Confirm
Shift workflow
Masa turns WhatsApp follow-up into logged confirmations, swap requests, reminders, and approval routes.

Verify
Shift workflow
Face ID attendance highlights late arrivals, edited logs, missed breaks, and exceptions while managers can still act.

Control
Shift workflow
Owners compare planned hours, actual clock-ins, approvals, and outlet variance before finance reconciles payroll.

Masa is built around the manager work that happens every week: schedule, confirm, verify, and control.
Build rosters from roles, demand, leave, and availability while planned wage cost stays visible.
Business result
Open roles and cost risk show up before the week starts.

Confirm shifts, chase availability, and route approvals.
Managers stop repeating the same follow-up.

Verify clock-ins, breaks, late arrivals, and edited logs.
Payroll starts with cleaner records.

Compare roster gaps, outlet health, and labor variance.
Owners know which outlet needs attention.

Operations control
Masa brings demand, roster status, timesheets, approvals, and task follow-up into one operating view.

Owners, ops, finance, HR, and IT each get a clear view of the shift data they need.

Owner
See planned hours, actual hours, and outlet variance in one place.

Ops manager
Track open roles, availability, swaps, reminders, and approvals.

Finance
Compare rostered hours against verified clock-ins before payroll.

HR and payroll
Review face ID logs, edits, late clock-ins, and exceptions earlier.

IT
Keep outlets, permissions, roles, and audit trails easy to review.
Show what changed: planned hours, actual clock-ins, approvals, and cost variance.
Planned hours
312h
Actual hours
326h
Variance
+3.4%
Approvals
7 logs

Labor control
Budget risk before payroll
Why Masa wins
Supported by Cradle, IPHatch, AWS, Google Cloud, and INSEAD AI Ventures Lab.
Planned hours, clock-ins, overtime, and approvals stay tied to margin.
Confirmations, reminders, swaps, and approvals become logged actions.
Face ID clock-ins make exceptions easier to review before payroll.
Owners can scan roster gaps and labor variance across locations.
Core already includes scheduling, face ID attendance, approvals, labor visibility, and multi-outlet control. Ops Agent is the WhatsApp layer on top.
No minimum headcount
Malaysia and global pricing
WhatsApp sold as an add-on
A. Scheduling and attendance
Plan rosters, verify attendance, and see labor cost clearly without making the first step feel heavy.
$4.99 USD / head / mo for global teams
Staff scheduling and roster builder
Face ID clock-in and attendance records
Time-off and availability requests
Manager approvals and roster updates
Multi-outlet labor visibility
Labor cost snapshots
Choose Core if your first job is to control the roster, clock-ins, and basic labor cost.
Book 30-min DemoB. WhatsApp add-on
Add the agentic WhatsApp workflow when you want Masa to chase, remind, and route shift issues for managers.
+ $5.99 USD / head / mo for global teams
Add-on to Masa Core
WhatsApp shift confirmations
Availability chasing and reminders
Late and no-show follow-up
WhatsApp approval routing
Daily labor summaries
Fair-use operational WhatsApp messages
Core + Ops Agent totals RM 27.99 per head monthly. Global total is about $10.99. High-volume Meta or BSP fees may pass through transparently.
Book 30-min DemoCustom. Chains and franchises
For groups that need integrations, advanced rules, security review, and dedicated rollout support.
Custom pricing for global rollouts
Custom POS and payroll integrations
Advanced scheduling and compliance rules
Security and data review
Custom reporting
Onboarding and rollout support
Dedicated success planning
Choose Enterprise if outlets, payroll, POS, or regional rollout rules need custom work.
Book 30-min DemoMonthly examples
Core is RM12.99 per head. Core plus WhatsApp Ops Agent is RM27.99 per head. Enterprise and high-volume WhatsApp fees are scoped transparently.
15 staff pilot
Core
RM194.85
Core + WhatsApp
RM419.85
25 staff outlet
Core
RM324.75
Core + WhatsApp
RM699.75
60 staff group
Core
RM779.40
Core + WhatsApp
RM1,679.40
Fit check
Start with one outlet if you want proof. Expand when managers see fewer roster gaps, cleaner clock-ins, and less WhatsApp chasing.
Best fit
Restaurants, cafes, bakeries, and cloud kitchens
Multi-outlet teams with shift changes
Operators who still coordinate inside WhatsApp
Pause if
You need a full payroll replacement on day one
Your team is office-only with no shift operations
You need heavy custom integrations before a pilot
Need roster and attendance?
Start with Core for scheduling, Face ID clock-ins, approvals, and labor visibility.
Managers still chase on WhatsApp?
Add Ops Agent when confirmations, swaps, and late alerts need follow-up.
Need rollout support?
Use Enterprise when payroll, POS, security, or regional rules need custom work.
Clear answers for owner-operators, ops managers, and finance teams evaluating restaurant workforce management software.
Rollout confidence
Secure Access Controls
Role-aware access keeps sensitive staff and outlet data limited to the right users.
Procurement Ready
Enterprise teams can review security, data-processing, and integration needs before rollout.
Configurable Labor Rules
Set overtime, break, and approval rules around the policies your business actually follows.
Multi-outlet Setup
Keep outlets, roles, permissions, and audit trails clear as the rollout grows.